#4: The Mindless Margin
Wansink explains something called “the mindless margin,” which is a span of about 200 calories that can make the difference between gaining 10 pounds in a year (by eating 100 calories more a day) or losing 10 pounds in a year (by eating 100 calories less a day). The reason he calls it mindless is because your brain and body won’t even notice that the 100 calories are missing. In fact, he says 20 percent is the magic number. Our brains and stomach don’t notice if things are 20 percent smaller or 20 percent different — 30 percent is too much and 10 percent doesn’t cut enough for you to see a difference in weight.
#5: Out of Sight, Out of Stomach
Wansink found that when secretaries sit near clear dishes filled with Hershey’s Kisses, they ate 71 percent more — or 77 cal...Read More